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Serving sportsmen and advancing the conservation initiative.
IN THE BEGINNING...It was in 1971 that John L. Morris took his love of bass fishing, a passion for conservation, a wonderment of the great outdoors and turned it into a successful enterprise like Bass Pro Shops which is enjoyed by millions of outdoor enthusiasts, conservationists and sportsmen each year.
When John L. opened his small fishing department within Brown Derby in 1971, he decided to call his store Bass Pro Shops because it was the most descriptive of his mission to be a leading specialist shop for bass gear. A few years later, in 1974, Bass Pro Shops published its first catalog. A 180-page catalog of about 1,500 items was distributed throughout 20 states. Today, more than 34 million master, seasonal and specialty catalogs, featuring more than 30,000 items, find their way into sportsmen's homes all over the world each year.
Due to the desire for excellent quality fishing products available at a good prices, the Bass Pro Shops brand was developed. The Bass Pro Shops line of products encompasses fishing, marine as well as camping products. These quality products have been developed and tested by professional fisherman, our expert staff, and many highly skilled craftsmen who work with us to bring our customers top quality at great prices.
Experienced hunters who know value look for the RedHead brand. As RedHead reaches its 144th year, we're often asked, "How does a single brand endure for that long, especially in today's world?"
Since 1856, many changes and new developments have taken place. Yet, with all the modern conveniences and new technologies, the outdoorsman still primarily is interested in one thing--performance. That's what RedHead has come to mean to the outdoorsman--dependability, value and performance. So, how does a brand endure for 144 years? By providing the best products at the best value.
Offshore Angler constantly seeks out the best in saltwater and saltwater fly-fishing technology and equipment to improve your chances of success when you head offshore. Our relationship with some of the most highly recognized fishermen in the world allows us to learn from the leaders in the industry. Our pro staff tests the newest ideas in fishing--from rod and reel designs to revolutionary lures and tackle accessories. It's their input that allows us to continue to bring to you the best new products introduced to the market each year, ensuring you're outfitted with the most dependable and reliable equipment that will perform the way it's supposed to.
Revolutionary steps forward in fly fishing equipment only happen occasionally and are usually in the form of different manufacturing materials. We graduated from wood and steel rods, silk lines, and gut leaders fairly recently.
Three years ago, a newly assembled product development staff at White River Fly Shops started a new revolution...truly affordable fly fishing gear that maintained quality. In fact, the quality of manufacture and componentry exceeds that of existing equipment costing twice as much. That's our benchmark: A product needs to be as good or better than similar products costing twice as much, period.
From fly boxes and wooden landing nets, to vests and pontoon boats, the ongoing mission of White River Fly Shops is to make great equipment that is affordable. Everyone who wants to try fly fishing, or introduce someone new to it should be able to. That is the only way to insure the future of the sport, and the future or our waters. Expensive premium gear will always be out there because it's fun to own and fish with. But as Lefty Kreh says, "If you think you need it to catch fish, someone's been pulling your leg..."